Testimony

Moore Response Marketing is a division of RR Donnelley, the largest printing business in the world, which employs more than 40,000 people and records annual sales figures exceeding 8 thousand million US dollars.

Moore Response Marketing accepted the solutions suggested by Samarcande S.A. (centred on the software range PrintNet™T, by GMC Technology).

Software infrastructures capable of providing a very high level of personalisation (promotion or transactional documents), time saving in operation cycles, real reduction of direct costs in production tasks.

The solution takes into consideration both the design and composition requirements of documents and also the printing management. France is the first pilot of additional installations in Europe and in the USA.

The division Moore Response Marketing has three production factories in Europe:

• Belgium - Erembodegem
  
• France - Cosne-sur-Loire
  
• Netherlands - Eindhoven
  

Sylvain Daoust (ICT Manager Europe) explains the objectives of the company:
"We are significantly increasing the performance of personalised communication of our clients, both in marketing and also in administration, by providing a very responsive service and by creating, together with our clients, innovative and highly competitive mailshots.

For our clients this results in:

• Higher response rates
  
• Lower cost per order
  
• Greater ROI "
  

"Since 1996, we have been developing real « one-to-one » applications in which you can combine limitless texts, images and layouts (fixed data). There is virtually no limit to the possibilities that we can offer and to the opportunities that we are developing with our customers, so that they can draw the best from their own clientele.

Using this strategy, our customers are significantly increasing the response rates (up to 1100%) and the ROI from their direct marketing campaigns. "

Christian Corlay (Director of the Cosne factory) comments on Samarcande’s invervention.

"Initially, we needed to adapt to the requirements of our clients in the Banking and Insurance sectors who wanted to improve their business communication (statements of circumstances, investment statements) and to provide their customers with very personalised content (tables and individualised graphs).

What works in publishing, insurance or mail order selling for example, can find surprising applications in financial services.

Samarcande intervened in the selection of a graphic composition software in order to generate an AFP flow with Graphics and numerous dynamic tables.

It was a dual challenge, to meet the demand of our clients and to be compatible with our inspectors – proprietary systems developed in the United States which enable us to pilot our own ink jet print heads like the Kodak Versamark (ex Scitex).

A market Survey was conducted (comparing Dialogue, Press, Papyrus, Doc1 and PrintNet). The Service approach and the modern methods employed for implementing the solution interested us immediately.

Subsequently, the Samarcande team was responsible for the integration of the PrintNet T. tool. Many tests and exchanges were carried out to achieve the finalised integration of the PrintNet T Designer tool and our servers in order to generate an AFP flow in accordance with our confidential optimisations.

Samarcande supported us with the training, in a very tight time scale (less than 3 months between implementing the tool and the first real production).

Samarcande had an extremely professional “pre-sale” approach and remained very involved throughout the project.

The team of Samarcande experts was especially responsive and was aware of how to adapt to our requests, which often emanated from our client needs.

It has contributed competitive solutions, and has known how to integrate them with a high level of advice. Its availability has been exemplary."