Challenges of the Marketing and Business Manager

• simplify the processes for implementing your promotional tools (brochures, catalogues, mailshots, supplementary docs for invoices or statements, …e-mails, e-newsletters, web…),
• accomplish actual one-to-one marketing, to improve the personalisation of your messages,
• deploy multi-channel communication...

• very simply compose your new versions of catalogues, mailshots…
• readily validate, the models and contents, in web mode,
• autonomously make personalised documents, with variable data,
• reduce your direct printing costs, your postage costs.
• update the content of your web tools in parallel.

• deploy a very creative, very targeted and extremely individual (one-to-one) mass communication,
• devote yourself to the key elements of your Client relationship,
• increase your contact opportunities, your exposure... with unit costs better suited to your budget…

To all editions. For example:
you launch a wide-ranging incentive (programme to stimulate clients)
you have several segments to work on – 3 for example,
you envisage a gift catalogue with scales of points depending on the turnover thresholds reached,
on the other hand, the same gifts call for different point accumulation depending on the segment, and, your programme requires multiple mailers over the period.

So you should ask the question:
how do I publish a paper catalogue in a “single over”, how do I design a web site, create e-mails, follow-up newsletters, etc.?
At the same time personalising the text, the visuals and the messages.
We would meet this need with real automation, … easy to implement and very simple to use.

We will provide the best tools and the best techniques used by the best direct marketing companies, for publishing, publication, distribution, messages and document reuse (paper and/or web).